Project Overview
In a team, I helped to do market research and Content Strategy Development for an augmented reality food spot called Holo Cafe This includes:
Market Research
Content Strategy
Background Information
Workflow XMPIE Circle
KPI and Deliverables
Social Media Calendar
Key Customer Insights
Social Media Content Posts
Challenges
Social Media Objectives Interviews
Project Concept
Holo Cafe represents an innovative venture at the intersection of augmented reality and culinary experiences. As an augmented reality food spot, Holo Cafe leverages cutting-edge technology to enhance the dining experience for customers. Patrons can expect a blend of virtual and physical elements, where holographic projections, interactive menus, and immersive storytelling converge to create a unique and memorable dining atmosphere.
Client Name
University of Houston’s
Digital Media Program
Tools Used
Adobe InDesign and XMPIE
Adobe Photoshop
Adobe Illustrator
Microsoft Excel
Group Members
Debriunna Porter
Julie Lai
Phoebe Diep
Julian Borner
Fawzi Jasser
