Project Overview

In a team, I helped to do market research and Content Strategy Development for an augmented reality food spot called Holo Cafe This includes:

  • Market Research

  • Content Strategy

  • Background Information

  • Workflow XMPIE Circle

  • KPI and Deliverables

  • Social Media Calendar

  • Key Customer Insights

  • Social Media Content Posts

  • Challenges

  • Social Media Objectives Interviews

Project Concept

Holo Cafe represents an innovative venture at the intersection of augmented reality and culinary experiences. As an augmented reality food spot, Holo Cafe leverages cutting-edge technology to enhance the dining experience for customers. Patrons can expect a blend of virtual and physical elements, where holographic projections, interactive menus, and immersive storytelling converge to create a unique and memorable dining atmosphere.

Client Name

University of Houston’s

Digital Media Program

Tools Used

Adobe InDesign and XMPIE

Adobe Photoshop

Adobe Illustrator

Microsoft Excel

Group Members

Debriunna Porter

Julie Lai

Phoebe Diep

Julian Borner

Fawzi Jasser